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Are you looking to sell the most popular digital products on Etsy? This article will tell you everything you need to know.

Etsy digital trends

Best-selling printable items on Etsy is what many of the Etsy sellers that are selling digital products are looking for. Creating and selling printables and other digital downloads on Etsy is the best way to build online income assets and improve passive income to earn that extra $100, $1000, or even $10,000 every month.
Selling digital files on Etsy is very popular. Digital products are one of those trending items on Etsy that are being sold so fast.

However, trying to figure out what printables to sell on Etsy can be really difficult. Etsy is so competitive now since thousands of Etsy sellers in almost every main niche exist. There are so many printable sellers, each with their own designs – it’s hard to know where or how to start!

Best Printables to Sell on Etsy?

Etsy is a great marketplace to sell digital products. It has the largest customer base and the highest chance of selling art prints, physical items, downloadables, print on demand products, crafts, jewelry, etc. So, if you want to make Etsy work for you, you need to find what printables to sell. However, finding the most popular printable items on Etsy is not that easy since there are so many Etsy sellers in different niches. Finding the right products to sell on the platform is what you can do with the Insightfactory best-selling items list.

As a new seller, you only have few shots in establishing your brand. So entering the right niche is critical if you want to have those first sales coming in faster.
Also as a graphic designer discovering the most popular art prints or digital files on Etsy is a key to success. For a graphic designer selling digital arts on Etsy can be very profitable. I know doing market research and looking for best-selling printables to sell on Etsy is hard and time consuming for a designer.
Sign up and get access to the ultimate list of best selling printable items on Etsy. Here we update the lists of hot and most popular digital downloads on Etsy every day.

Digital Products to Sell on Etsy

Are you wondering which one is more profitable, physical products or trendy printables? Well, Digital products is one the hottest Etsy products to sell these days.
Etsy is a destination for both physical crafts and digital products such as planners, art prints, fashion patterns, etc. Printables are the go-to types for most online sellers since these products are easier to make and do not cost much upfront to get started, it's just the transaction fee of Etsy.

Some other advantages of selling printables and digital products on Etsy are:

How to Sell Digital Downloads on Etsy?

Selling printables on Etsy has many steps, but the most important one is finding what printables sell best on Etsy. For discovering the most popular Etsy printables and selling digital art on Etsy, you can either use the Insightfactory's Etsy printable trends or search through the Etsy keyword research tool.
The next step will be finding the proper tags and title when creating your listings.
After finding printable niches and designing and creating your digital file, search for the most relative keyword to your product on the Etsy tag generator's page. You'll see the results that are sorted with all the details of each item.
Here the only thing you should do is to copy and paste the best-seller's tags and then find the closest title to your art print or digital product and copy it into your title. Keep in mind that by adding some high score tags to your title you will raise the chances of more sales.
Then upload your digital file when creating your listing on Etsy and wait for the sales.

Find What is Selling on Etsy

Best selling printable items on Etsy is what we list here every day. Use the Insightfactory trend research tool to do market research and find what is selling on Etsy. It helps you identify what products to sell on Etsy. Optimize listings by generating tags, and research new products to sell on your store.

How to Establish a Brand on Etsy Relatively Fast as a New Seller

Establishing your brand on Etsy as a new seller shouldn’t be hard if you know what you’re doing. It's a common mistake for new Printable sellers to start with general and highly competitive niches such as clip arts or planners.

While you may make a sale or two, most buyers here are more likely to go for brands that have hundreds of sales and dozens of 5-star ratings and raving reviews.

Thus to succeed as a new printable seller on Etsy, you need to focus on niches that:

How to Find Best-selling Printables on Etsy?

Let’s see how you can discover best-selling digital downloads that you can use to get inspired for your Etsy store. Follow the steps bellow to discover best selling printable items on Etsy.

Step 1: Brainstorm General Printable Ideas

The good news is that, with our Etsy Product Research Tool, you don’t even need to have a rough idea of what you want to sell. Just spend 5 minutes going through what is trending and note down what interests you.

To do that, go to Etsy Best-selling Printables collections to explore all the Etsy trending products that our tool has compiled. In this page you will see best printables to sell on Etsy and their number of favorites, sales, etc. These products are updated daily, and the products rankings and sales metrics are up-to-date.

Here you’ll see thousands of downloadable products that you can sort according to:

You can click on each item individually to go directly to its listing page on Etsy.

Step 2: Select 3 Evergreen Topics That You Can Easily Create Printables on

After going through all the recommendations, settle down on three sub-niches that meet the parameters mentioned before. (low competition, medium views, and fewer listings.) 

To help you out, when you upgrade your account, you’ll be able to get sales stats and have unlimited access to all the sub-niches.

Beneath each topic, there are two blue buttons. Click on the View on Etsy button to see the sub-niche or topic page on Etsy. 

The second button, Google Trends, opens up a popup where you’ll be able to see the particular trend topic over time on Google Trends.

It is critical because you want to ensure that you are not planning to create a product on a topic that has been rapidly declining over the years.

Step 3: Find More Best Selling Printables Ideas Using Tag Analyzer

The last thing you want to do is to navigate to the Etsy Tag Analyzer. This handy tool helps you determine what particular keywords will help your listing rank on Etsy.

There are different approaches to this, but a simple one is simply entering your target market into the search bar. For instance, let’s say you’ve settled for digital printables for homeschooling. Then, to get ideas on what else you could create or which keywords to target, search for the keyword homeschooling in the search box, and the Etsy Tag Analyzer will suggest hundreds of potential keywords to target. 

These keywords alone can give you new product ideas that you did not even think of, use some of these keywords to add new product lines and some in the product listing descriptions. Check out our suggestions to craft a more compelling and detailed listing description targeting homeschooling moms as they are a group that better represents our buyer persona.

How to Do Market Research Using Etsy Keyword Tool

Etsy research tool helps you find niches by search for any keyword you have in your mind. The more detailed keywords or phrases you search the better results you'll see.

You can find hidden details about listings for the keywords you searched. Such as the number of days that the listing is on Etsy or the last time it had a sale.

How to See Other People's Tags on Etsy

When you see the result of listings appeared on the page after you searched for the keyword, you can see the copy tags button next to each listing. Simply click on that and all the 13 tags are copied for you. Also click on show more stats to see the title for each listing.

When you search for a keyword or phrase, you will see the Copy Recommended Tags button. There are 13 tags for the keyword you looked up. These tags are selected based on their number of repeats and popularity. Click on the button and paste the phrases into the tags' box when creating a listing.

Biggest Sellers on Etsy

Track Etsy competitors' tool is a great tool to find Etsy's most successful shops. You can find out about the last sales they had, their listings' favorites and views, how long their listings are on Etsy, what titles and tags they have used for their listings, and more. You can copy and paste all the titles and tags and sort all the results mentioned the way you want.

Discover Etsy's top sellers by category on this tool and find out about Etsy stores all over the world such as Etsy store Australia, top Etsy shops in Canada, most popular UK Etsy shops, top sellers on Etsy, and so on.

7 Examples of Best Selling Printables on Etsy 

Some of the printables that tend to do well on Etsy include:


People love planners as they help them get organized and remember important dates and things in their lives. Some trending planners include calendar planners, meal planners, financial planners, project planners, etc.

Customizable Templates

 Templates are often used by non-designers in creating custom designs and even digital products. All they have to do is to swap out text and images with their own. You can create templates for eBook interior design, lead magnets, Canva, InDesign, Book covers, etc.

Crotchet, Sewing, and Knitting Patterns

People who knit, crochet, or sew buy patterns from Etsy to use them in their fashion DIY projects. They are therefore suitable for individuals who are into crafts and fashion design. 


Worksheets are great for teachers, stay-at-home parents, and homeschoolers. They can use these worksheets with their kids in teaching them new concepts and ideas. Common worksheet topics include coloring sheets, math worksheets, preschool worksheets, worksheets for kids, language arts printables, etc.


These templates are great for individuals who want to track their daily tasks and activities. Some popular templates include food calorie counter, workout tracker, weight loss tracker, shopping list maker, work schedule, etc.

Wall Art

A wide range of wall decors is created using DIY printables, from nursery prints, inspirational quotes, framed quotes to digital arts. People love to print and frame their own wall arts as this not only saves time and money on the cost of art purchase but also gives them flexibility on the frames, materials, and type of prints.

Clip arts

Clip Art is an image or illustration copied to a pattern, on canvas, or in other backgrounds. You can make downloadable clip arts for different purposes and sell them as collections. For instance, on Etsy, you can find best-selling clip arts on themes such as Haloween, Kawaii as well as seasons such as Winter. Other clip arts include animal-inspired, leaves-inspired, watercolor school clip arts, etc.

Using Insightfactory’s Etsy Product Research Tool you can unravel specific printables that are hot and trending. Read on to see how.

Get Started Now

To start doing your Etsy product research in a few minutes, upgrade your account here to have instant access to thousands of trending product ideas that you can leverage right away.

There's another product category that is trending on Etsy called SVG printables. Find top-selling laser-cut items on Etsy. 

In the end, in case you are not sure if you want to sell digital products or printables on Etsy make sure to check out our Etsy trends page. You can find popular things that sell on Esty on this page.

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